The Power of Perspective: Separating People from the Problem in Negotiation
Negotiation is not just about the exchange of offers and counteroffers—it is also about human interaction. People bring emotions, biases, and personal experiences to the negotiation table, which can sometimes create unnecessary roadblocks. In Getting to Yes, Fisher, Ury, and Patton stress the importance of separating the people from the problem to ensure that negotiations remain constructive.
Chapter 2 of the book explores why relationship issues often derail negotiations and how negotiators can manage perception, emotion, and communication to stay focused on the actual problem. By recognizing these challenges and employing strategies to navigate them, negotiators can improve their ability to reach mutually beneficial agreements.
Why Relationship Issues Derail Negotiations
One of the most common pitfalls in negotiation is the tendency to personalize conflicts. Rather than focusing on the issue at hand, negotiators often view each other as adversaries. This mindset can escalate tensions, making it difficult to find common ground. The authors of Getting to Yes identify three key relationship barriers that can hinder negotiation success:
1. Perception: Seeing the Conflict Through a Biased Lens
Perception is one of the most significant obstacles in negotiation. Each party comes to the table with its own experiences, assumptions, and interpretations of events. These perspectives shape how they see both the conflict and the other party.
Common Perception Traps in Negotiation:
Stereotyping: Assigning negative labels to the other party (e.g., “They’re just being greedy” or “They don’t care about fairness”) makes it harder to consider their point of view.
Attribution Bias: Assuming negative intentions behind the other party’s actions while justifying one’s own behavior.
Selective Perception: Focusing only on information that supports pre-existing beliefs while ignoring facts that contradict them.
How to Overcome Perception Barriers:
Put yourself in the other party’s shoes. Try to understand their interests, motivations, and constraints.
Check assumptions. Ask questions instead of making conclusions about their intentions.
Frame issues neutrally. Avoid emotionally charged language that could put the other party on the defensive.
For example, if an employee is negotiating a raise, they might assume their employer undervalues them, while the employer might believe the employee lacks perspective on the company’s financial constraints. By clarifying perspectives and separating assumptions from reality, both sides can have a more productive conversation.
2. Emotion: How Anger, Fear, and Frustration Derail Negotiations
Negotiation is not purely logical—emotions play a significant role in how people approach conflict resolution. Fear, frustration, and anger can cloud judgment and make compromise more difficult. When emotions take over, negotiators may become defensive, aggressive, or completely disengaged.
How Emotion Affects Negotiation:
Escalation of conflict: Emotional reactions can turn a small disagreement into a full-blown argument.
Reduced problem-solving ability: When people feel threatened, their ability to think creatively diminishes.
Damaged relationships: Harsh words or aggressive tactics can create long-term resentment, making future negotiations more difficult.
Strategies to Manage Emotion:
Acknowledge emotions rather than suppressing them. If someone is frustrated, recognizing their feelings can help de-escalate tension.
Take a break if necessary. Walking away for a few minutes can prevent emotional reactions from spiraling out of control.
Stay focused on interests rather than personal attacks. Redirect conversations to the problem instead of dwelling on blame.
For instance, in a business partnership dispute, one party may feel betrayed by the other’s actions. Rather than retaliating emotionally, a productive approach would be to acknowledge their feelings while steering the conversation toward possible solutions.